01
Açaí, decoded
Açaí is a grape-sized purple fruit native to the Amazon River region. It has been a dietary staple for generations and is known for antioxidants, omega fatty acids, protein, calcium, and vitamins A and C.
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PROGRAM DETAILS
The bowl, decoded.
Four field notes on the fruit, the Hawaiʻi sourcing plan, the operators it serves, and the community taking shape around it.
FIELD NOTES 001–004
What the program is here to do.
02
The Hawaiʻi route
The Hawaiian Region team is developing a local açaí resource with a Brazilian team shipping directly from Brazil to Hawaiʻi. Future fruit programs may also include dragon fruit and acerola.
03
Operator support
The resource is designed for smoothie shops, restaurants, hotels, roadside stands, food trucks, and other operators building fresh bowl and grab-and-go programs.
04
Association launch
The upcoming Smoothie Shop Association is intended to connect operators and partners around shared knowledge, standards, and category growth.
THE BIGGER NETWORK
One program. Many useful connections.
Smoothie Bowls sits alongside a developing Smoothie Shops resource and the upcoming Smoothie Shop Association. Together, these efforts bring supplier experience, operator knowledge, and food-industry relationships into one clearer signal.
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