BRAZIL → HAWAIʻI / SIGNAL 001

BUILDTHEBOWLECONOMY.

Sourcing, manufacturing, and community resources made for Hawaiʻi’s smoothie shops.

A fresh açaí bowl at an outdoor Hawaiʻi market
BRAZIL → HAWAIʻI • AÇAÍ • DRAGON FRUIT • ACEROLA • GRAB-AND-GO •

30+ YEARS

Supporting smoothie shops.

Supplier experience, category knowledge, and operator relationships built over decades.

Hibiscus and rising sun association mark

SMOOTHIE SHOP ASSOCIATION

Launching soon.

A collective voice for smoothie shops and their partners.

THE ISLAND BRIEF

A direct line to better bowls.

Açaí is a cherished fruit native to the Amazon River region. In Hawaiʻi, it has become a staple of an active, tropical food culture—served in smoothie shops, roadside stands, hotels, restaurants, and food trucks.

The Hawaiian Region team is building a direct resource for local operators, backed by connections in Brazil and more than 30 years of experience supporting smoothie shops nationwide.

Read the field notes

Source. Make. Serve.

A practical path from Amazon-grown fruit to programs designed for Hawaiʻi’s operators and guests.

01 / ORIGIN

Source

Build direct relationships with a Brazilian team supplying açaí and other tropical fruits to Hawaiʻi.

02 / PRODUCTION

Make

Find manufacturing guidance, pilot plants, commercial kitchens, and scaling resources through an industry network.

03 / MARKET

Serve

Shape smoothie-bowl and grab-and-go programs for restaurants, hotels, shops, stands, and emerging formats.

Hibiscus and rising sun association mark

LAUNCHING SOON

The Smoothie Shop Association.

A new collective is taking shape to connect operators, share category knowledge, raise standards, and support the future of smoothie shops in Hawaiʻi and beyond.

Follow the launch